This is one of the most important bits of advice you will ever hear. 10 years ago I was shown an excel spread sheet on the effect discounting has on your business. frankly I did not believe it. That day I learned a very valuable lesson that I have never forgotten, and I would say its in the top 5 reasons why I have been successful. Anyway, watch this and take note!
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Most marketing information is focused on bigger businesses. Personally I think this is 90% irrelevant to small businesses like us. Over the last 13-14 years I’ve tried, done well and done poorly at lots of marketing techniques. I’ve put together this video to distil my experiences so that you can be more effective.
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