In my experience most people when starting their business position themselves incorrectly. They think that people will only buy from them if they are cheap. This is normally a recipe for complete disaster and I personally think this is the single biggest reason that most businesses don’t last two years. Watch this Video and I’ll explain the concept a little more clearly and show you how to occupy a much more profitable space in the marketplace.
Incidentally, I’ve noticed that most people ignore this advice that I give and go on to sell their product and service way to cheaply. Your comments below would be welcomed.
29 Comments
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Small Business Websites
3 days ago
Thanks for posting, I had a quick look at your article and found it very interesting
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Gayatri Microsystems
66 days ago
You have provided ample information here on your post that can easily be understand by your readers. I am admiring you for that. Thanks for this insightful post and I am hoping more to come.
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Small business benchmarking
1 years 293 days ago
Great site. I like the way you explain everything without using complicated terms.
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Small business planning
1 years 311 days ago
A fantastic presentation. Very open and informative. Especially good for those at the start of the business process who can take some business lessons when they most need them. Great work
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lee
1 years 343 days ago
Ideally it is best to be in a sector which is not just price driven. So a USP will have a powerful effect.
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Johnathan Briggs
1 years 362 days ago
I admit that there are some businesses that are totally price driven, however 99% are NOT but the business owners and their competitors get trapped into fighting over price. You need to make sure you find a niche, and exploit this with your USP. This makes your service appear more specialised to the customer and justifies a higher cost.
For example you could buy a bike from a supermarket style retailer for bottom dollar, however a large group of people will go to a local cycle shop to get the personalised advice and to have a bike fitted to them, and normally they are prepared to pay a little more.
Johnathan
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JohnP68
1 years 362 days ago
Nice info, but in my business people just won't buy from me unless I am the cheapest. I do understand what you are saying but if my quote is not the lowest they go to a competitor.
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