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Feb
02
eo 2010

How to Position Yourself In the Market

Posted 219 days ago ago by Johnathan Briggs
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¦ 9 Comments ¦ Bookmark and Share

In my experience most people when starting their business position themselves incorrectly. They think that people will only buy from them if they are cheap. This is normally a recipe for complete disaster and I personally think this is the single biggest reason that most businesses don’t last two years. Watch this Video and I’ll explain the concept a little more clearly and show you how to occupy a much more profitable space in the marketplace.

 

Incidentally, I’ve noticed that most people ignore this advice that I give and go on to sell their product and service way to cheaply. Your comments below would be welcomed.


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9 Comments


  • custom rugs (136 days ago)
    http://www.importflooring.com/custom-rugs.php
    Great info. I like all your post. I will keep visiting this blog very often. It is good to see you verbalize from the heart and your clarity on this important subject can be easily observed..

    Reply
  • Small business benchmarking (143 days ago)
    http://www.fintel.us/blog/?tag=small-business-benchmarking
    Great site. I like the way you explain everything without using complicated terms.

    Reply
  • Guido (150 days ago)
    http://link.imd.ch/gltod
    Good presentation! Very informative. Most large companies can perform multiple functions, are active in more than one line of business, and operate in multiple countries. For many companies, such complexity leads to serious internal conflicts, slow decision making, duplication of costs, and a silo mentality. For all the attention given to crafting a smart strategy, most organizations lag far behind in the ability to execute strategies. Bringing about alignment and coordination in complex organizations is one of the most important challenges facing managers today. The <a href=”http://link.imd.ch/gltod" target=”_blank”> IMD OWP 2010 </a> will present the central principles of managing complex organizations and then guide managers to apply these principles to their own companies.

    Reply
  • finance (150 days ago)
    http://www.fintel.us/customers/PrivatelyHeldBusinesses.html
    We provide financial help based on the analytical expertise,Define strategies, Compare the business against reliable benchmarks and provide service to help the business professionals.

    Reply
  • Small business planning (161 days ago)
    http://www.fintel.us/customers/PrivatelyHeldBusinesses.html
    A fantastic presentation. Very open and informative. Especially good for those at the start of the business process who can take some business lessons when they most need them. Great work

    Reply
  • Pat (193 days ago)
    http://www.effectivebusiness.info/
    Added value is what to concentrate on and not price if the sector permits it.

    Reply
  • lee (193 days ago)
    http://www.mortgagebestrate.co.uk/
    Ideally it is best to be in a sector which is not just price driven. So a USP will have a powerful effect.

    Reply
  • Johnathan Briggs (212 days ago)
    I admit that there are some businesses that are totally price driven, however 99% are NOT but the business owners and their competitors get trapped into fighting over price. You need to make sure you find a niche, and exploit this with your USP. This makes your service appear more specialised to the customer and justifies a higher cost. For example you could buy a bike from a supermarket style retailer for bottom dollar, however a large group of people will go to a local cycle shop to get the personalised advice and to have a bike fitted to them, and normally they are prepared to pay a little more. Johnathan

    Reply
  • JohnP68 (212 days ago)
    Nice info, but in my business people just won't buy from me unless I am the cheapest. I do understand what you are saying but if my quote is not the lowest they go to a competitor.

    Reply

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